BUSINESS ANALYSIS APPLICATIONS SERIES

Business Analysis Applications for Sales Executives

The goal of this program is to increase the quality of human capital resources deployed by organizations to sell to enterprise clients through a well thought-out, unique and deeply researched sales methodology. These sales methods have been proven to significantly increase sales margins by 30 – 40% both in terms of volume and gestation time for skilled and experienced sales executives.

The training answers critical questions that addresses the challenges of organizations selling to enterprise clients with sustainable outcomes that effectively win new business as well as expand the client-business relationship overtime.

This training program is designed to equip participants with proven B2B sales frameworks, tools and techniques to generate significant sales, develop a long-term relationship and improve the quality of service delivery, conversations and engagements they have with existing and potential customers.

Expected Outcomes

By the end of this course, participants should;

  • Improve on the ability to generate insightful metrics required to qualify leads.
  • Be equipped with tools required to improve the efficiency of sales funnel.
  • Understand how to use personality profiling to improve the critical and extremely important set of soft skills required to win.
  • B2B sales and generate strong referrals.
  • Understand how to gain insight into the decision-making journey of clients and how to leverage it to your advantage.
  • Learn the tools for developing winning proposals.
  • Understand how to develop sales reports for Managers and the effective management of stakeholder expectations.

Key Learning Areas

  • Frameworks for Lead Generation and Management Techniques
  • Frameworks and Tools for Effective B2B Sales Journey Management
  • Leveraging Personality Profile Analysis to Increase B2B sales conversion rate and gain significant edge in competitive bids for jobs
  • Understanding the Value Exchange Concept
  • The Art of Winning Through Negotiation
  • Key Account Management and Analytics
  • Writing Effective Sales Pitches

Who Should Attend?

The course is designed for employees performing strategic business functions within organizations.

Strategic functions such as: Sales and client engagement, Key Account Managers, Business Development, Product Managers, or any other strategic functions.

Business Analysis Applications for HR Practitioners

The Business Analysis for HR Managers has been specifically designed to equip today’s human resources executives with the core knowledge requirements they need to play a central role in addressing some of the most important challenges facing any company—driving and sustaining growth, achieving service and operational excellence, improving performance, and expanding leadership capacity. The course includes modules that relate to real life situations in the form of case studies and discussions.

The main objective of this program is to train human resources officers and other senior HR executives on how they may contribute more fully and strategically to the business growth and success of the organization where they work.

At the end of this program participants will gain insight into issues and initiatives that typically arise in executive team meetings, develop new ability to analyze a range of strategic and operational business challenges and as well as learn how to collaborate with their organization’s senior leadership team to develop solutions.

Key Learning Areas

  • Critical, Analytical Thinking And Problem Solving
  • Strategic Workforce Planning
  • Linking Human Resources To ROI
  • Analytic Transformation for HR
  • HR Analytics: The systematic collection, analysis and interpretation of data.
  • Introduction to People Analytics, Evaluation and Performance.

Who Should Attend?

This program is designed for executives who are—or are expected to become—the human resource officer for their companies.

Participants may represent mid-size to large companies from any industry. The program is most beneficial for HR leaders who report to their organization’s top executive. However, it is also valuable for HR leaders who are members of the top leadership team. It is not appropriate for general managers.

Business Analysis Applications for Finance and Accounting

“…this course will provide participants with the knowledge and skills to read, understand, prepare and use financial statements and other financial information and reports…”

This program focuses on the accounting and finance functions as well as the tasks and responsibilities of the finance executive – reporting and analysis as well as cost reports and information, cost analysis and cost management.

The aim of this training is to provide participants with knowledge and skills to read, understand, prepare and use financial statements and other financial information and reports, both for reporting to investors and for internal use by executives in management decision making, planning, controlling and evaluating the business performance.

Key Learning Areas

  • Critical, Analytical Thinking And Problem Solving.
  • Introduction To Financial Statements And Modelling.
  • Business and financial statement reporting and analysis.
  • Budgeting, financial planning and control.
  • Corporate financial accounting and financial reporting.

Who Should Attend?

This program is designed to benefit: Senior executives, company directors, owner managers, senior executives/managers and other professionals without accounting and finance knowledge or skills, who need to make informed use of corporate financial statements and managerial accounting reports or information as well as business finance decisions.

Business Analysis Applications for Product, Marketing and Brand Managers

Most organizations large and small are inundated with data about consumer choices already. This wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge — and product, marketing and brand managers in particular are increasingly expected to use business analysis skills to uncover requirements and make informed and justified business decisions.

In this course delegates will gain profound insights into how to analyze customer preferences and trends, which can be utilized for product design, marketing and business decision making.

At the end of this course, delegates will learn the tools to properly analyze brands, products and customer trends as well as gain a solid understanding of how to use business analysis to predict outcomes and systematically allocate resources.

Key Learning Areas

  • Business Analysis and Industry Overview.
  • Launching new products and the challenge of managing their life-cycle.
  • How to Develop a compelling brand that inspire the most critical stakeholders and impact bottom line.
  • How to communicate your offering: Brand Architecture & naming.
  • Writing Business Case for New Product.

Who Should Attend?

This course is aimed at anyone with ambitions of a career in marketing and/or professionals who are looking to use brand and product analysis skills to enhance the products performance in the company that they work for.